“Your hands know what your heart hasn’t found words for
yet.”

I was born into art, Father taught me how to draw, Mother taught me how to paint, and together they taught me how to see the world in colour.

To me, design isn’t work; it’s breathing.
I live for creating experiences that make people stop, feel, and connect. I believe God is the original designer and I’m just following in His footsteps.

ART HOLDS SOULS

{ History }

10 years of experience in design

01

May 2021 - Present

Lead Product Designer

CoinDCX • Bangalore • Full-time

  • Led the end-to-end UX design of ‘Expert Calls,’ a trade product on app, driving 33.33% acquisition & 35% adoption MoM of new crypto users & seasoned investors. Designed Trackers to simplify trading to decode trade calls & enhance market understanding and accelerate learning
  • Enhanced customer support efficiency by introducing an AI ChatBot for faster resolutions, significantly reducing Agent Handover Rate by 22.3%.
  • Revamped Help & Support by enabling self-serve & introducing In-App Ticket Creation, reducing customer pain points leading to a 12.4% reduction in ticket volume.
  • Designed Crypto Deposits & Withdrawals E2E flows across multiple releases driving a 17.3% increase in transactions MoM.
  • Designed high-impact growth campaigns like referrals & Rewards Hub integrating branding, illustrations, UI & UX strategies, resulting in a 112% overall program adoption.
  • Work with engineers to create more agile work flow
  • Set up UX interviews and User research to give us more visibility into user needs
  • Put in place a robust design system and Brand guide
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Apr 2018 - May 2020

Product Designer

Lido Learning • Mumbai • Full-time

  • Contributed to redesign the ‘Tutor platform’, increasing user engagement rates by 8.2% in the first quarter post launch.
  • stablished & maintained a robust design system for web, ensuring a consistent & accessible user experiences.
  • Collaborated with product & growth teams & managed a wide variety of cross - media projects for Referrals & Onboarding flows involving branding, illustrations & UI design.
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May 2020 - Apr 2021

Visual + UI Designer

Sogolytics • Mumbai • Full-time

  • Designed Web page layouts in low & high fidelity wireframes, creating icon sets & illustrations.
  • Revamped the Mobile App from scratch which includes layout, icons, illustrations, colour, and typeface.
  • Synced with the Marketing team to ideate on SMM Creatives for all platforms & Lead the product video team for a brief of 2 quaters.
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Jan 2017 - Apr 2018

UI Designer + Video editor

UFO Moviez India • Mumbai • Full-time

  • Collaborated & designed a variety of SMM creatives for banks, brand & movie launches
  • Collaborated with growth & business teams to craft video advertisements end to end
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