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Role
Lead Product Design
Project
Trader’s Premier League
Services
Design Strategy
Product Design
Visuals & Illustrations
Web + App designs
Branding
Intro
{Intro}
Trading often feels serious & individual, but what if it could be as thrilling & social as a sport? Inspired by the energy of the IPL, we created the Traders Premier League, a gamified campaign where users joined KOL-led teams, competed to grow team trading volumes, & unlocked a massive $1.5 Million prize pool.
Where we started
Problem statement
Futures trading had high potential but low excitement. Users lacked community, real-time visibility, and motivation beyond profit. For CoinDCX, this meant flat volumes. We needed to make trading feel like a tournament; fast, social, and rewarding!
Opportunities
We saw a chance to:
Summary
%%Cultural Hook %% – Merge the energy and excitement of IPL with crypto trading to create a competitive, fun experience.
%%Community%% – Build community-driven teams around Trading Leaders who already had loyal audiences.
%%Engagement Mechanics%% – Use real-time leaderboards, rewards, and shareable moments to fuel competition.
%%Business Impact%% – Increase futures volumes while positioning CoinDCX as the most engaging platform.
so What
do we need
to do
Laying the Foundation
User research & insights
We decided to focus on the below targets based on what we learnt from our findings
Summary
%%93% %%of traders wanted real-time visibility on leaderboards and team performance.
%%67% %% of users sought recognition beyond monetary gains, Social bragging was a key motivator!
%%87% %% users would join teams led by influential KOLs (Key Opinion Leaders), fostering mentorship and peer learning.
Competitive Analysis
After looking at other similar products, we realised that there is a certain sense of coldness in the way most products behave and speak to their customers. platforms like Binance, MEXC Global, Coinbase and Walbi where rewards were mostly limited to referral campaigns or buried in promotions. Merging the excitement of IPL-style team competition with trading, this made competition, learning, and rewards a thrilling, habit-forming experience that boosted engagement and trading activity.
Setting out to solve
For Users - A community trading experience
We designed a seamless, on-product trade advisory experience specifically for new crypto users, ensuring an easy learning process without reliance on external resources.
Team Dashboards
Clear view of team volume, teammates, and KOL leadership.
Real-Time Leaderboards
Live tracking of ranks and team stats to keep momentum high.
Reward Progression
Unlocking prize pools as team volumes scaled ₹40k - ₹2,000k+
Data-Driven Iterations
Designed for bragging rights users could share their team’s progress, individual vols. & wins
Mobile & Web Optimised
Built with fast load times to handle high participation and traffic.
For KOL’s Business - Flexibility & Visibility
We designed a seamless, on-product trade advisory experience specifically for new crypto users, ensuring an easy learning process without reliance on external resources.
KOL - Led Teams
Influencers drove participation by rallying their followers.
Community-First Design
Telegram integrations & multiple app entry points made joining frictionless.
Visibility at Scale
Every touchpoint in the app surfaced TPL, ensuring no user missed out.
Let's
ideate
Breathing life in the content and designs
I wanted to make sure we take care of representation in the visuals and do away with the stereo types
that exist in the society via our designs.
Garnishing the experience with some zest..
To make traders feel more connected to the league and celebrate their milestones, we introduced Share Cards. These cards highlight interesting stats and showcase traders’ achievements, turning every trade into a moment worth celebrating.
Additionally, we added the Referral Pot Tracker journey at the top of the experience, letting users see the prize amount grow in real time. Together, these features make users feel closer to TPL, more engaged, and motivated to compete.
since
launch
The Outcome
Overall results Post competition
+$
1.4
M
Significant spike in futures trading volumes
+
68
%
Increase in first-time futures adoption from spot users.
+
76
%
Social engagement rate, indicating strong interest.
Conclusion
TPL showed that gamification and community can transform trading into a shared experience. Real-time updates, visibility, and shareability drove massive engagement.
“TPL turned trading into a sport uniting users, KOLs, and CoinDCX in one competitive, rewarding experience.”
